Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. What is the dependent variable?

Students were inquired to answer a question at school and to tell what is most important for them to succeed. The one that response stood out from the rest was practice. Successful people usually are not born successful; they become successful by just hard work and determination. If you would like to accomplish your goals, keep this in mind! as follows some question and answer examples that you may use to boost your knowledge and gain insight that will help you to sustain your school studies.

Question:

Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. What is the dependent variable?

Answer:

The dependent variable, describes the variable we intend to measure in an experiment. Hence, the dependent variable is the likelihood of purchase.

  • The dependent varibale here would be the probability that the participants would purchase the toy based on the appeal of the ad.
  • The ad in this scenario would be the independent variable, upon which the dependent variable will be measured.

Hence, the dependent variable is likelihood of purchase.

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